Christmas is a time for giving but for most, it also can be one of the most expensive and stressful times of the year. And while everyone loves Christmas and embracing the spirit of giving, by the time you deck the halls, fill the fridge and ensure everyone has a thoughtful present under the Christmas tree, bank balances can definitely end up in the red.

Enter Australia’s most thoughtful, generous and not to mention hipster Santa this Christmas: Harbour Town Gold Coast’s Selfie Santa!

It’s common knowledge that 2014 is the official year of the ‘selfie’ and at Harbour Town Gold Coast, Australia’s largest outlet shopping centre, even Santa is following suit.

With more than one million selfies taken each day all around the world and over 30% of all photos taken with smart phones now attributed to the shameless selfie, Harbour Town Gold Coast is coining a new trend by putting Santa in the picture to be the most snapped celebrity this Christmas. And best of all – it’s absolutely FREE.

With some major department stores charging up to $49.95 for hard copy shots and an extra charge levied for a USB so images can be shared, shoppers can not only snap their own photo with Santa for free at Harbour Town, but also relish the added opportunity to share it, print it, frame it and give it to loved ones as the most affordable gift under the tree this Christmas.

Celebrities have long been leading the way with selfies, with Kylie Jenner said to have posted over 450 selfies to her Instagram account, with sisters Kendall Jenner and Kim Kardashian following closely behind. And who could forget Ellen DeGeneres’ famous Oscar selfie that shut down Twitter with a whopping one million re-tweets recorded in as little as an hour? Even US President Barack Obama, First Lady Michelle Obama and Pope Francis are all guilty of taking selfies - proving how widely popular the phenomenon has become.

With Selfie Santa touching down at Harbour Town on 28 November 2014, shoppers can snap their selfies from 11:00am to 4:00pm Monday – Saturday and 10:00am to 4:00pm on Sundays until 6 December, and from 7 December up until Christmas Eve, Selfie Santa will be cruising around from 10:00am to 4:00pm everyday, except Thursday’s where he is available right through until 6:00pm.

“We are thrilled to offer Santa selfies to our shoppers and give them another opportunity to save at Harbour Town this Christmas. With some incredible discounts on offer and over 220 stores to choose from, shoppers can also complete their Christmas shopping in the one convenient location, too,” said Kelly McInnes, Marketing Manager for Harbour Town Gold Coast.

Harbour Town ‘angels’ will also be surprising lucky shoppers by handing out $20,000 worth of gift cards over the Christmas period, while a gift-wrapping service will also be on offer for a gold coin donation outside Tommy Hilfiger from 8 December, with all donations going to Lions Australia.

And definitely not to be forgotten this Christmas, beloved family pets also have the chance to be snapped with Santa as Pet Supplies Direct welcomes pet owners and their furry friends to their inaugural Guide Dog Queensland Fund raising initiative on Sunday 30 November and Sunday 7 December 2014. A professional pet photographer will be available from 10:30am - 2:30pm, with 50% of proceeds going towards raising much-needed funds for Guide Dogs Queensland.

Boasting some of the best brands at heavily discounted prices, shoppers are sure to snap up some supreme savings of up to 70% off the recommended retail price – not just at Christmas, but all year around. With 220 stores in one convenient location including popular names like David Jones, Polo Ralph Lauren, Seed, Pumpkin Patch, Oroton, Nike, Asics, Witchery, Peter Alexander, R.M.Williams and Target Outlet, Harbour Town is sure to have the perfect gift for kids, parents, partners, grandparents, siblings, pets and colleagues this season.

For more information please visit Harbour Town Gold Coast.

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